Glidden Trade paint announces in new and improved Vinyl Matt
Glidden Trade has launched a new, upgraded formulation of its Vinyl Matt White and Brilliant White coatings to deliver improved coverage, and a lower sheen finish . The move follows significant investment by the trade paint brand to ensure its coatings provide superb value for money and give value conscious specifiers greater confidence in product performance.
With specifiers under increasing pressure to deliver on both quality and price, Glidden Trade has focused on driving improvements with its core coatings. As such, Glidden Trade Vinyl Matt White and Brilliant White offer marked advances in opacity compared to previous formulations, along with a flatter finish that makes it easier to hide surface imperfections . Importantly, these product advancements have all been achieved without altering application techniques, meaning specifiers can rest assured that painting contractors can complete works within the usual timescales.
"In this day and age, it's vitally important that specifiers are confident in the products they select and know the end result will be an excellent finish, especially when working on jobs with tight budgets," said Nicolas Guichard, Senior Brand Manager at Glidden Trade. "As such, we've invested in improving our paints to ensure they keep providing the trade with great performance and value for money.
"As well as undergoing extensive testing, all our coatings have the quality assurance and technical support from ICI Paints AkzoNobel, meaning specifiers can be in no doubt when selecting our paints for price sensitive projects."
